Wednesday, October 20, 2010

SRS Aims to Enhance Your iPhone and iPod touch Audio with New Adaptor

SRS Labs has today announced the SRS iWOW for the iPhone or iPod touch. The SRS iWOW Adaptor can be attached to the bottom of either of the devices, and is designed to work with a free iPhone/iPod touch app to deliver a customizable, more personal and immersive music, video, and gaming audio experience.


“We’re very excited to add the next generation of our iWow Adaptor for iPhone and iPod touch to our line up of audio enhancement solutions available on our online store,” said Allen H. Gharapetian, vice president of marketing for SRS Labs. “The original SRS iWOW Adaptor for iPod quickly became a hit, and to further that success, we determined that the time was right to develop a next generation adaptor for Apple’s new line of touch screen music players; after all, the iPhone and iPod touch are the most popular products in their respective markets among consumers.”


The device utilizes several patented SRS audio solutions designed to retrieve and restore audio cues that are buried within the original source material, making music, video files and games sound high-definition, with remarkable depth and clarity.


The free app which works with the SRS Adaptor enables users to personalize their listening preferences, via custom-tuned settings for headphones, external speakers and car audio systems, and gives users the ability to increase bass response and treble as well as to add a surround sound effect to their audio.


The SRS iWOW for iPhone and iPod touch will be available to buy exclusively from SRS Labs’ Online Store for $79 by the end of January.

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